Reels Grew By 220M Users in Last 3 Months

The number of users that marketers can reach with ads in Meta’s Reels feeds continues to grow.

Figures published in the company’s ad planning tools reveal that the global audience for ads in Facebook Reels has jumped by almost 50% over the past three months.

The latest potential reach figure is just a shade below 700 million users, reflecting an increase of more than 220 million users since July 2022.

The number of users seeing ads in Instagram’s Reels feed has also increased since last quarter, albeit at a much more modest rate.

Figures for October 2022 show that Instagram Reels ads now reach 758.5 million users, which is 0.5% more than the 754.8 million users that Meta’s ad planning tools reported back in July.

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