Are Instagram Reels Important in Digital Marketing?

With nearly 1.1 billion active users every month, there’s no doubt about it- Instagram is the top visited social network today.

And people love it for a reason:,it’s a versatile platform that allows users to share all kinds of things… from the simplest images to full-blown artistic masterpieces. 

So the question is: how do you stand out in an oversaturated platform like Instagram? 

The answer? Leverage the power of video snippets. 

Thankfully, you can do just that with Instagram Reels.

What are Instagram Reels?

Instagram Reels are short video clips that are only up to 60 seconds long. The said feature emerged as a reaction to the success and popularity of TikTok, another video-based social media platform. 

It’s no secret that Reels are extremely similar to TikTok, but the most crucial difference is that the former doesn’t have a platform on its own. A user will only be able to use Reels when they’re inside the Instagram app. So you are still able to post photos, videos, in addition to reels to your instagram profile.

Reels are also similar to Instagram Stories, but unlike the latter, IG Reels don’t disappear after 24 hours of posting. 

How Instagram Reels Reach Audiences

Instagram Reels can be used as a strategic way to capture attention, or you could use them as a way to seed your other content. 

One of the best things about IG Reels is that they have a dedicated feed that attracts users who enjoy this type of content the most, allowing the latter to see your post and be drawn to it in the most frictionless way possible. 

By reaching an audience that already has an interest in what you’re sharing, the chances of your post being shared are increased. This means that the likelihood of your brand being seen organically is high.

Final Thoughts on Using Instagram Reels

While Reels are still a relatively new addition to the Instagram platform, the opportunities that come with it are incredible. However, it doesn’t mean that there won’t be challenges along the way- proper hashtags, proper captions, using trending music etc.

If you’d like some help on how to use IG Reels effectively for your brand, we can help. Our team of social media strategists at Bound for Glory productions can help you develop a strategy and data-driven digital marketing strategy that ensures that your efforts yield maximum results.