What to Expect in the World of Video Production in 2023

As we look ahead to 2023, the video production industry is set to go through a lot of big changes and make a significant amount of progress. The rise of remote work is one important development we expect to see more of in the future. As more companies use remote teams, the need for video production tools and services that make it easy for people to work together from far away will only grow.

We also anticipate that the amount of virtual reality and augmented reality content will grow. As VR and AR technology gets easier to use and cheaper, we expect there to be a huge rise in immersive video experiences that engage audiences in new and exciting ways.

In 2023, the video production industry will be affected by the ongoing shift to streaming services. Since streaming services like Netflix, Hulu, and Disney+ are becoming more popular, there will be more demand for high-quality, original content. This will give video production companies more ways to make and share content all over the world.

Overall, the future of the video production industry looks good. As new technologies and platforms come out, there will be a lot of room for creativity and innovation. As the industry changes, companies will need to keep up with the latest trends and tools to stay competitive in 2023, when things will be changing quickly.

Why Use Video Marketing to Increase Engagement?

As we are moving rapidly through 2022, the social media world is rapidly updating its algorithms. Now is the perfect time to look at new ways to increase your marketing content strategy.

Video content has the highest demand with Instagram reels, tik toks, Facebook stories, etc. Video content is not only for entertainment, it is now a demand for brands and businesses to increase on platforms for consumers. Consumers are now trusting brands that compete, follow trends, track world updates, and are creative. But this is not without strategy.

Many businesses are curious or skeptical of allowing their brand be involved with Tik Tok trends, Instagram dance reels etc. How long will the audience watch the video? What will be remembered? Is the logo big enough? Did they swipe after 2 seconds? As directive as these questions may seem, understanding consumer and audience behavior is crucial and needed when discussing content creation and long-term video marketing.

This study by Oracle suggests that videos can increase the time spent on your webpage by more than 100%. When you include videos in your blog posts, readers will feel more inclined to stop when they reach the video. More often than not, readers will end up engaging with the content by clicking on the video because it stands out in the midst of all text in the blog post.

We’ve discussed the “why”, so now we’ll discuss the "how”. There are a number of ways you can use video content to increase engagement with your blog posts.

#1 Create original video content

Creating original and authentic video content and embedding videos into your blog posts will help increase the overall engagement of your posts.

#2Keep videos under 2 minutes

If you’re looking to use videos to increase engagement with your blog posts, make sure the videos are short and straight to the point.

#3 Host your videos on YouTube

This is because YouTube offers a wide range of SEO and analytics tools that help track engagement.

#4 Host your videos on YouTube

If you already have an existing YouTube channel or a content hub with existing video content, repurposing videos is another excellent way to increase engagement with your blog posts.